Growth that's stalled, not broken
We work with founders and leadership teams at B2B tech companies of 30–500 people: businesses that scaled well on one strategy and have now hit a ceiling on it.
You don't need more advice. You need someone who's built, led, and fixed sales operations from the inside, and knows exactly where growth is breaking and how to fix it, in the right order.
The clearest sign of progress: you're no longer the best salesperson in the business.
£140m+
in additional revenue attributed by clients
Most growth problems aren't strategy problems
Most B2B sales teams don't fail from lack of effort or lack of talent. They fail because nobody has diagnosed, in order, what's actually stopping growth (pipeline, process, positioning, or people) before trying to fix it.
Growth Solved replaces guesswork and gut-feel with a clear, evidence-led system that makes pipeline predictable and growth repeatable. We diagnose fast, build a plan that fixes the right things first, then stay hands-on until it's embedded.
20+
clients transformed
£250m+
current pipeline generated
£149m+
additional revenue achieved
Our Approach
Every engagement starts with a diagnosis, not a proposal template. We look at where growth is genuinely breaking (origination, qualification, proposals, closing, or account growth), then build and deliver the fix ourselves, hands-on, not just a report.
Growth
Diagnostic
A fast, structured audit of your current sales engine: interviews, data, and a short, punchy report that tells you exactly what to fix first.
Critical Friend to Your Sales Leader
A senior sounding board for your Sales Director or CRO: part coach, part mentor, part problem-solver, for as long as it takes to make growth a system, not a guess.
Sales Transformation Programme
New ways of working, processes, playbooks, training, coaching, and account management systems, whatever is needed, built into the way your team already works, not a workshop that's forgotten by Friday.
About Me
I founded my first technology business nine months after graduating, and I've spent the 30 years since on both sides of the sales table: building, leading, and fixing B2B sales operations from startup to FTSE100.
I've built and sold five businesses. I've been the CEO making the call, and I've been the sales consultant brought in to fix what wasn't working. That range is the reason clients bring me in: I've sat where you're sitting.
My specialism is helping ambitious founders punch above their weight: selling complex, niche propositions into the biggest, most risk-averse buyers. Along the way that's meant winning blue-chip names like Aviva, QBE, RSA, AXA XL, Hannover Re, and Glencore Xstrata, and navigating the procurement gauntlets and decision committees most sales teams never get past.
Clients attribute over £149m in additional revenue to the work, with more than £250m of open pipeline generated across technology, financial services, insurance, and professional services. One client signed £32m of orders in ten weeks with me as interim Sales Director.
I'm not just a trainer running workshops. I'm a strategic operator, and a critical friend, who's done the job you're asking me to fix.
About Me
HOW WE THINK
“The best sales strategy is useless without the capability to execute it.”
HOW WE THINK
“Companies don't need more advice; they need someone who's done it.”
HOW WE THINK
“Sales transformation starts in the boardroom, not the sales floor.”
HOW WE THINK
“The biggest barrier to a new salesperson hitting their targets in year 1 is not knowing the stories of their new employer: the stories the founder knows instinctively.”
Impact
Most clients start seeing pipeline move within weeks of the audit. Making growth a system in your business leads to:
01
Predictable, accurate revenue forecasts for the board
02
Higher revenue and margin per deal
03
Sales team performing consistently, not just your best person
04
More, higher-quality leads at lower cost
05
Faster, more efficient sales cycles